AI is drastically changing the way we live, work, and interact with each other. From personal assistants like Alexa and Siri to self-driving cars and Spotify playlists, AI has become an integral part of our daily lives. Do you know that even the emails that get into your spam folder are sorted by AI?
Such an ability of the system to learn from the data provided by humans and make predictions based on those inputs has opened new possibilities in diverse sectors.
That said, the application of Generative AI in marketing has become one of the most interesting breakthroughs in recent years. This technology is capable of producing unique and tailored brand-specific information on a large scale, transforming how businesses engage with their customers. In this article, we want to try and look at how Generative AI is revolutionizing this sector as we know it.
Hyped Up AI Generative Tools in the Marketing Industry Right Now
Marketing is all about getting the attention of the crowd and making them stop their endless scrolling to catch a glimpse of your brand. We are all aware in this age of fleeting attention spans, it’s a daunting challenge to cut through the noise and make a lasting impression on potential customers. However, imagine AI doing this challenging part for you and bringing in text, images, videos, audio, and whatnot based on your thoughts alone!
Here is a list of some Generative AI tools that all marketers should be aware of:
ChatGPT is definitely the most powerful AI tool in the industry right now. Copywriting is a crucial aspect of marketing, and we’ve all experienced the frustration of writer’s block. This is where ChatGPT shines. It can take that Idea you have in words, but simply can’t phrase it right, and turn it into an impressive creative.
Recently launched, GPT-4 has been defined by its creators (OpenAI) as “more reliable, creative, and able to handle much more nuanced instructions” than all its predecessors. This also means that it is also able to educate itself according to the information you provide it with, alongside everything that the internet has to offer.
Of course, this tool is not perfect (and not even close). For example, it has a problem of sticking to a certain required word count. However, combined with the brilliant human minds in your team, you can certainly go along with it – if you are willing to spend the time it takes to get to know how it can work for you.
With DALL·E 2, you can create real-looking, visually appealing and engaging social media content. Through the means of this powerful generative AI tool, marketers don’t have to rely on a design team and waste valuable time, but rather bring their own set of thoughts and create more precise, accurate and speedy images that will reflect their vision. Other than cutting down on time and budget, there’s potential for better results since you can literally create thousands of images until you find the one that hits the spot.
Source: DALL·E: Creating images from text (openai.com)
Midjourney is another discord-based generative AI tool that creates images based on the text provided. There are a few differences between it and DALL·E 2, for example in terms of image resolution (much higher for Midjourney), or the fact that Midjourney will only offer you one version of the image requested. Overall, the best option is to try them both, since it won’t take you more than a few minutes.
Make A Video
Make A Video, introduced by Meta in September of 2022, is an AI tool that can help elevate your ad campaigns, and you must remember that video ads have a 30% greater reach than images nowadays. This powerful AI tool can generate videos simply based on text as well as turn static images into videos too. True, these videos are usually pretty short. However, short videos tend to be much more effective than long ones these days – especially with TikTok pretty much dictating how videos should look on social media.
As marketers, we all know how frustrating it is to create presentations. We are used to brilliance and creativity, and the concept of a slideshow seems dull and unimpressive. However, there is no avoiding the need for them – especially as part of sales pitches or campaign kickoffs.
Now imagine having the power to effortlessly create slideshows that perfectly align with your written content – based totally on it. This is precisely what Beautiful AI offers – doing the monotonous labor of adding images, styles and decorations to your text. This tool also learns you and your preferences over time, so even if at first it seems like you don’t get the result you envisioned, be patient and give it time.
Source: Pro (beautiful.ai)
With the world of generative AI tools expanding at an exponential rate, this list barely scratches the surface of what is available out there and might become outdated in a few months. It is a very good start, though. Ultimately, as a marketer, it is naturally your responsibility to stay on top of the evolving technological landscape – but we’re always happy to try and help.