ASO Isn’t SEO – Here’s How App Store Rankings Really Work

Why Your App Isn’t Ranking – and What to Do About It If you’re used to SEO, App Store Optimization (ASO) might feel familiar. Keywords, rankings, visibility, click-through rates – the language is the same. But here’s the catch: ASO isn’t SEO. And treating it like SEO is one of the biggest mistakes app owners, […]