Let’s say I want to find out something online. What I should do is go to Google, search for it, view the results, and click the one that seems most reliable and informative, right? Wrong. Apparently, that’s not the way it works these days. Anyone with any connection to the field of digital marketing knows how big of a player Google has become. Recently, however, a new question has surfaced, leaving many experts scratching their heads: Has Google become too big, even for its own good? Have all the old paradigms of search engine optimization (SEO) and online reputation management (ORM) become irrelevant?