Data-Driven Frameworks
The systems we build and run ourselves: to audit how brands and people appear across search engines and AI engines, to plan and place digital PR at scale, to let clients publish on their own, and to keep every piece of content to the standard its client and its outlet expect.
Most of what we do for clients runs on software we wrote for the job, because nothing on the market read search engines and AI engines together, held our outreach network with the depth we needed, or kept the editorial standards of hundreds of outlets in one place. Four of those systems are described here. The rest run the back office and stay there.
Atom: reputation audits and reports across search engines and AI engines
Atom is Buzz Dealer's audit and reporting system. In one pass it reads how a brand or a person appears across six AI engines, the full range of search surfaces and the shared sources both draw on: review platforms, knowledge panels, encyclopedic and company records, and the press. Every read is scored per market and per language, and every report is reviewed by a specialist before it reaches a client.
- Six AI engines, read side by side
- Google results, AI Overview, autocomplete and images for the name and its variants
- Review platforms, knowledge panel, Wikipedia, Wikidata, Crunchbase, LinkedIn, press
- Scored per market and per language
- Reviewed by a specialist before delivery
What Atom produces
Six report types, one system. What a reputation audit covers.
Brand audit
The full read of a company: what AI engines say and cite, how the results for the name class out, review platforms, authority signals, awards and earned media, graded in three pillars, Sentiment, Discoverability and Authority, each with a verdict, and a prioritized list of gaps and opportunities.
Individual audit
The same read for a person, built for the questions that matter for people: whether the engines recognize the right person and get the facts right, how results, news and AI answers portray them, which authority signals exist, and the full search presence for the name.
ORM status report
The recurring read of a client's search reputation during a program: results, classes and movement per market, so progress is measured against the audit rather than against a feeling.
GEO status report
The recurring read of a client's visibility in AI engines: recognition, sentiment, category position and share of voice against competitors, and the sources the engines lean on.
Website audit
The technical and content read of a client's own site: whether search engines and AI crawlers can reach and render it, how it is structured and described, what it publishes and how often, and where it stands against the sites that compete for the same answers.
Wikipedia notability assessment
A full analysis of whether a person or a brand meets Wikipedia's notability standards, drawing on Wikipedia's own data, independent coverage and sentiment analysis, with the gaps set out in detail when the subject falls short.
BuzzGrid System: digital PR and link building at scale
BuzzGrid System is Buzz Dealer's internal infrastructure for designing and executing digital PR campaigns and link-building plans. It classifies and organizes over 20,000 curated websites by SEO metrics, multilingual content category, Wikipedia compatibility and news-engine indexing, and it now carries an AI visibility score for every site, so a campaign can be built for how AI engines read the web as well as for how Google ranks it.
Website metrics are refreshed from several independent sources, and every website from Buzz Dealer's outreach operations is integrated into the system, so teams build layered, multi-market campaigns by target audience, SEO value, AI visibility, language and budget.
- Over 20,000 curated websites, classified and refreshed from several sources
- An AI visibility score for every site
- Campaign blueprints per market, language and budget
- Wikipedia compatibility and news-engine indexing flagged per site
Buzz Dealer Online: self-serve publishing and digital PR
Buzz Dealer Online is our self-serve platform for companies and agencies that want to place articles on real publications without a retainer. Users browse publishing sites across more than twenty regions and a dozen languages by category, region and language, or choose a distribution package; each site shows its metrics, including its AI visibility, and its editorial guidelines. The article can be uploaded ready, or written on the platform with its built-in AI writer to the chosen outlet's guidelines and reviewed before it goes out. It runs on the same outreach network and the same site data that BuzzGrid holds, opened to anyone who wants to run their own placements.
1. Select the sites
Filter the publications by category, region and language, or pick a distribution package.
2. Supply the content
Upload the article, or write it on the platform with the built-in AI writer, in the outlet's language and to its editorial guidelines.
3. Review and approve
Check the final piece and the placement before anything is published.
4. Pay with credits
Credits cover the placements; the order is tracked to publication under My Orders.
Apollo: our internal content operations system
Apollo is the internal system our content team works in. It holds, for every client, the client's own guidelines, the editorial guidelines of every outlet we publish on, and the format rules for each content type, from long-form articles to short posts, so that every brief starts from the right standard and nothing is left to memory.
Its quality modules check facts, handle translation and keep terminology consistent across markets and languages, and every piece of content passes a human editor before it goes anywhere.
- Client, outlet and format guidelines in one place
- Fact checking, translation and terminology consistency
- A human editor on every piece
Questions about our systems
What is Atom?
Atom is Buzz Dealer's audit and reporting system. It reads how a brand or a person appears across six AI engines, the search surfaces and the sources both draw on, scores the result per market and per language, and produces the brand audit, the individual audit, the website audit, the ORM and GEO status reports and the Wikipedia notability assessment, each reviewed by a specialist.
Can I get an Atom audit without a program?
Yes. The brand audit and the individual audit are the first step of every program and can also be ordered on their own. The status reports are produced for clients during a program, because they measure movement against the audit.
What is Buzz Dealer Online and who is it for?
Buzz Dealer Online is our self-serve publishing platform at buzzdealer.online. It is for companies and agencies that want to place articles on real publications themselves, choosing sites by category, region and language across more than twenty regions and a dozen languages, uploading an article or writing it with the built-in AI writer, and paying with credits, without a retainer or a managed program.
How long does an audit take?
Up to 30 minutes for the full read across all the markets and languages requested, including the specialist's review. A complete report is in the client's hands the same day.
See how you show up across AI and search
Enter your brand and website to generate an automated Brand Visibility & Reputation Audit. It measures how clearly your brand is understood, discovered, and trusted across search and AI, including sentiment, discoverability, and authority.
Get a free brand audit.
Want to see what these systems say about your brand?
Request a reputation audit, or see how a program is measured from the first report onward.