App Store Optimization (ASO) Services
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What Is App Store Optimization (ASO)?
App Store Optimization (ASO) is the practice of improving a mobile app's visibility and conversion on the Apple App Store and Google Play, so that more of the right users find it, install it, and keep using it. It works like SEO for the app stores: the right keywords, a compelling listing, strong ratings and reviews, quality graphics, and the external signals that influence store rankings all combine to decide whether your app surfaces when someone searches.
ASO Services
Keyword Research
Identifying the right keywords to target for user acquisition based on competitive research, market analysis, and app store data.
Review Management
Encouraging user ratings and reviews, while managing review responses for maximizing acquisition and conversion potential.
App Listing Optimization
Optimizing your app name, descriptions, slogans and any other element of the listing page, on the iOS App Store and on Google Play.
Link Building
Getting your mobile app featured, discussed and mentioned on relevant websites, linking to your listing pages and app website.
Graphic Asset Optimization
Optimizing the screenshots, icons, images and other graphic elements of your listing page on the iOS App Store and on Google Play.
Rank Monitoring
Keeping constant track of your app's ranking on the search results of relevant keywords, for all target markets, languages and app stores.
Our Work Process
Initial audit of the app store listings
We audit your current App Store and Google Play listings against the factors that drive ranking and conversion: keywords, metadata, ratings, graphics, and competitive positioning. You get a clear picture of where you stand and the highest-impact opportunities.
Strategic planning
We build a plan matched to your goals, target markets, and budget, prioritising the keywords, markets, and listing changes most likely to move installs efficiently.
Full keyword research
We research the keywords your potential users actually search across markets and languages, mapped to each stage of their journey, from awareness to install.
Content and graphics adjustment
We optimise the listing itself: app name, subtitle, and description, plus the screenshots, icon, and visual assets that drive the install decision, on both stores.
Ongoing optimization and link building
We refine the listing over time and build the external mentions and links that support discoverability, adjusting as store algorithms and competitors change.
Reporting and analysis
We track keyword rankings, visibility, and installs across markets, and report on what moved and what we are doing next.
Smart Optimization For Organic Traffic Generation
ASO Experts
Our vast experience with mobile app promotion keeps us aligned with the latest updates at all times, and on top of the technical optimization work required for listing pages, across both app stores.
Multilingual Support
Our team of writers, alongside our international distribution framework, allows us to properly localize content for almost every market, as well as geo-targeting of our ASO actions, both in terms of store listing optimization and review management.
Unique Link Building Reach
As a leading global digital PR firm, we have a unique network of link-building sources, which includes more than 20,000 websites, and an ongoing outreach operation for expanding that list.
User-Journey Focused Keyword Research
Our unique method covers all types of keywords through all stages of your potential users' journey, from awareness, through consideration, to conversion.
ASO in Action
Brokerage app: ratings and downloads
A global brokerage firm engaged us to strengthen its app's standing and visibility. We combined app store optimisation with review management and a monthly PR program: optimising the listing, encouraging and managing genuine reviews, and publishing coverage through our network. The result was an improved rating across review platforms and a substantial increase in traffic and app downloads.
Did You Know
68% of mobile users use search to find new apps
75% of all downloads occur directly after a search on the App Store
51% of users find apps by browsing the app store's categories or top charts
60% of apps have never been downloaded
FAQs About Our ASO Services
What is ASO, and how is it different from SEO?
ASO improves an app's visibility inside the Apple App Store and Google Play, while SEO improves a website's visibility in search engines like Google. The ideas rhyme, with keywords, relevance, ratings, and conversion all mattering, but the platforms, ranking signals, and metadata are different, and an app's store listing is optimised very differently from a web page.
How long does ASO take to show results?
Early movement in keyword rankings often appears within a few weeks, while meaningful install growth usually builds over two to three months as keyword coverage, ratings, and listing conversion compound. Competitive categories take longer than niche ones.
What actually affects app store rankings?
The main factors are keyword relevance in your metadata, install velocity and retention, ratings and reviews, how well your listing converts views into installs, and external signals such as links and mentions. ASO works on all of these together rather than any single one.
Do ratings and reviews really affect ASO?
Yes, heavily. Ratings and reviews influence both where an app ranks and whether a user decides to install it, which is why review management, encouraging genuine positive reviews and responding professionally, is a core part of ASO rather than an afterthought.
Does ASO work across multiple languages and markets?
Yes. Effective ASO is localised per market: keywords, metadata, graphics, and review management are adapted to each language and store front, so the app surfaces for the terms real users search in each region.
Why choose Buzz Dealer for ASO?
We combine dedicated ASO expertise with multilingual support, a 20,000+ source link-building network, and a user-journey keyword method, and we manage ASO alongside review management and PR so app visibility, ratings, and reputation move together.
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