When Crisis Messaging Backfires: Rethinking Digital PR in the Echo Chamber Era
In times of crisis, information moves fast. But in today’s hyper-connected media environment, misinformation moves even faster – and more dangerously, it often gets trapped inside digital echo chambers. For brands, institutions, and public figures, this creates an invisible but powerful distortion field that warps how messages are received, trusted, and shared. This shift isn’t […]