Digital Branding in the Post-Truth Era: Why Online Perception Redefines Reputation Management
In today’s world, where information is scattered and context is often lost,, the rules of branding and reputation have changed dramatically. In this so-called “post-truth” era, where emotion and opinion often outweigh objective facts, the way that audiences interpret information, how they form trust, and ultimately how they engage with brands, has changed. At Buzz […]