AI engines don’t just index content – they synthesize answers. If you’re not in the answer, you don’t exist. GEO puts you there.
We no longer live in a world where users type keywords into Google and browse the top ten search result links. From ChatGPT to Google SGE, Perplexity to Gemini, AI engines are now the first stop for answers. They summarize, interpret, and compose responses using information drawn from across the web.
This shift marks a new frontier in digital visibility: your brand isn’t being searched for – it’s being asked about. And the answers AI gives are shaping public perception.
Welcome to the age of GEO: Generative Engine Optimization!
While SEO aims to rank you in search results, and AEO aims to trigger answer boxes, GEO ensures your brand is included in the chat responses themselves. At Buzz Dealer, we help you own your place in these responses.
We analyze how your brand appears across AI-generated platforms like ChatGPT, Gemini, Copilot, Grok, Claude, and Perplexity. We evaluate tone, factual accuracy, and authority signals.