When it comes to online reputation, the online should reflect the offline. It’s a lot harder to orchestrate it the other way around.
What is meant by this is that one can write anything about a brand, but that doesn’t make it true.
We see this when it comes to Jennifer Lopez. She is incredibly popular with big brands and the media – everyone but seemingly the public.
She was meant to have a huge concert tour this Summer but it was canceled due to a lack of interest and poor ticket sales.
Of course, J-Lo doesn’t want this reflected online. So she would rather throw her marriage under the bus than admit she isn’t popular with the fans.
Her PR team were busy at work rewriting the narrative but this didn’t stop some calling it as it is.
She did her first worldwide concert tour in 2012 and it was very successful but this doesn’t guarantee being as current or relevant 12 years later.
What hit songs has she had recently?
The less said about recent films such as Atlas, Shotgun Wedding and The Mother, the better.
This demonstrates a number of things.
Firstly, you can not take your audience and fans for granted. They will not accept substandard content and performances – if you give this to them, they will move on to someone else who doesn’t.
Secondly, thanks to AI and bots, anything can be said about anyone. If you want to live in an echo chamber of fake reviews and tweets that say how incredible you are, you’re in for a rude awakening when you leave this. A distorted reflection of reality doesn’t help anything.
The irony of this is that people love nothing better than a comeback story so if J-Lo have take control of the narrative and get into the studio and record some fantastic songs she can work on a redemption arc which results in a worldwide concert tour where every stadium is packed.