The Technology Behind Reputation

From digital PR to AI visibility - explore the proprietary systems that power our campaigns and insights.

BuzzGrid System

Infrastructure for building and managing digital PR campaigns and link-building strategies

BuzzGrid System is Buzz Dealer’s internal infrastructure for designing and executing digital PR campaigns and link-building plans at scale.

It classifies and organizes over 20,000 curated websites using advanced SEO metrics, multilingual content categorization, Wikipedia compatibility checks, and news engine indexing. All websites from Buzz Dealer’s outreach operations are integrated into the system, allowing teams to construct layered, multi-market campaigns based on target audience, SEO value, language, and budget.

Use Cases:

  • Building campaign blueprints for different markets
  • Filtering websites by SEO, reach, and compatibility
  • Supporting multilingual, multi-budget strategy plans

BuzzPulse Report

Digital reputation snapshot for brands and individuals

BuzzPulse is a diagnostic status report that captures how a brand or individual is represented on Google across different markets and languages.

It analyzes the tone, type, and prominence of search results while including insights on autocomplete suggestions and knowledge graph visibility. The report highlights visibility gaps, reputational risks, and untapped opportunities – making it an essential tool for understanding the digital perception landscape.

Use Cases:

  • Identifying SERP weaknesses or threats
  • Tracking improvements over time
  • Planning reputation strategy with precision

BuzzCheck Tool

Self-service ORM checker and submission interface

BuzzCheck is a self-service tool available on Buzz Dealer’s website and partner sales points.

It allows users to simulate Google searches for their name or brand across different countries and languages. Users can mark the results they see as reputational threats or problems, and then submit their findings to our team. From there, Buzz Dealer generates a professional ORM Scorecard, highlighting potential threats, negative exposure, or content gaps.

Use Cases:

  • Real-time reputation self-assessment
  • Localized checks across global regions
  • Streamlined onboarding for ORM services

BuzzIntel AI

AI search visibility analysis and optimization guidance

BuzzIntel AI evaluates how likely a person, brand, or entity is to appear in AI-generated search results on platforms like ChatGPT, Gemini, and other large language models.

It factors in authority signals, content structure, semantic coverage, and source reliability to calculate an AI discoverability score. Along with the assessment, clients receive tailored guidance on improving visibility, through content refinement, link reinforcement, and platform-specific optimization.

Use Cases:

  • Understanding LLM-driven visibility potential
  • Improving AI search discoverability
  • Gaining an edge in emerging search channels

BuzzIndex: Notability Assessment

Assessing Wikipedia eligibility and identifying exposure gaps

BuzzIndex is Buzz Dealer’s internal methodology for evaluating whether a person or brand meets Wikipedia’s current notability standards.

It reviews media coverage, citation authority, content diversity, and relevance across categories. If the subject falls short, the report outlines the exact gaps, helping clients understand what exposure is still needed to improve their chances of surviving Wikipedia’s editorial scrutiny.

Use Cases:

  • Pre-Wikipedia editorial feasibility analysis
  • Mapping PR gaps for notability
  • Preventing content rejection or deletion

BuzzIndex: Notability Assessment

Assessing Wikipedia eligibility and identifying exposure gaps

BuzzIndex is Buzz Dealer’s internal methodology for evaluating whether a person or brand meets Wikipedia’s current notability standards.

It reviews media coverage, citation authority, content diversity, and relevance across categories. If the subject falls short, the report outlines the exact gaps, helping clients understand what exposure is still needed to improve their chances of surviving Wikipedia’s editorial scrutiny.

Use Cases:

  • Pre-Wikipedia editorial feasibility analysis
  • Mapping PR gaps for notability
  • Preventing content rejection or deletion

Ready to see what our tools can do for your brand?

Contact us to book a walkthrough, request a BuzzPulse, or evaluate your online visibility with BuzzIntel AI.