Introducing Buzz Dealer AI: PR, Publishing and Reputation Tools Inside Your AI Assistant

By Uri Samet • 26 October 2026 • 6 min read
Buzz Dealer AI: the Press Room and the Reputation Agent inside an AI assistant

Buzz Dealer AI is Buzz Dealer’s platform for AI agents. It lets ChatGPT, Claude and other assistants publish press releases and articles through the Press Room, and check how Google and AI assistants describe a company or a person through the Reputation Agent. You ask in plain words, the assistant does the work, and nothing is ordered until you approve it.

People already ask their assistants to draft marketing plans, write announcements and look up what the web says about them. The next step is for the same assistant to get the news published and to look after how a company and its people are described. That is what this platform is for.

What Is Buzz Dealer AI?

It connects your AI assistant to the two jobs Buzz Dealer does for brands and executives: getting news published and keeping a reputation accurate. It has two parts.

  • The Press Room publishes through your assistant: press releases on newswires, including PR Newswire packages, and articles on real news and industry sites, as sponsored articles and guest posts.
  • The Reputation Agent shows how Google and AI assistants describe you or your company, where the gaps are, and the steps to close them.

It runs on the Model Context Protocol (MCP), the open standard that lets assistants use outside tools, and on a REST API. There is nothing to install: you connect it once to the assistant you already use and start asking.

The Press Room: Publishing and PR Distribution From Your AI

The Press Room turns a request like “announce our new product in the US and the UK” into a plan you can approve. Ask your assistant for press release distribution that fits your goal, region and budget, and it comes back with matching newswire packages and news sites, each with what it includes.

Every order is quoted first. Nothing goes ahead until you say yes to the total in the conversation, and credits are added on the Buzz Dealer AI website, never in the chat. Before an order is placed, your text is checked for originality and for fit with each publication. When the pieces are live, the links and a report arrive in the same chat.

A Buzz Dealer AI Press Room quote, shown before anything is ordered

You can publish press releases from ChatGPT, publish press releases from Claude or from any assistant that supports MCP. Beyond newswires, the Press Room covers digital PR with sponsored articles and guest posts on news and industry sites. Customers use these articles for digital PR, for link building and for off-page SEO, and the Press Room shows each site’s audience and terms before you decide.

A typical request looks like this. A SaaS company launching a new integration asks its assistant to announce it to buyers in the US and Germany within two weeks, on a set budget. The assistant returns a newswire package for the announcement, three industry sites for a longer article, and a quote for the whole plan. The marketing lead changes one site, approves the total, and gets the live links and the report in the same conversation a few days later.

The Reputation Agent: Free Online Reputation Checks

The Reputation Agent answers a simple question with a lot of work behind it: what do people and AI assistants find when they look you up? It reads search results and AI answers for a company or a person, separates the results that are really about you from those about a namesake, and shows the gaps between what is published and what should be.

A free brand reputation check covers your company’s online reputation. For founders and executives, the personal check shows what Google and ChatGPT say about you. Each check ends with quick wins and step-by-step fixes you can work through with your assistant.

Take a founder whose name brings up a namesake’s old news story. The check shows which results are hers and which are not, what the AI answers say when asked about her company, and which profiles and pages would give search engines and assistants the accurate picture.

The Buzz Dealer AI Reputation Agent card with Google, AI engines and quick wins

Part of this is what the industry calls GEO or AEO: being described accurately and mentioned where AI assistants form their answers. Publishers can run the AI visibility checker to see how ready a news site is to be read and cited by AI engines. The Reputation Agent scans public information and refuses review manipulation of any kind.

For Developers: The Buzz Dealer AI API and MCP Server

The Buzz Dealer AI MCP server gives every MCP client one address to connect to. The Buzz Dealer AI API offers the same tools over REST, with an OpenAPI spec. Sign-in uses OAuth, with separate permissions to read, to write and to spend, so an agent can check reputation or prepare a quote without being able to place an order.

The Buzz Dealer AI docs cover setup for each client, the tools and the agent skill. The npm package, the listing of Buzz Dealer AI on GitHub and the entry in the official MCP Registry let developers and agents find and install it the way they install other MCP tools.

Private Beta: How to Get In

The Reputation Agent is free to use now. The Press Room is in invite-only private beta while we onboard customers in small groups, so every publication and every order gets the attention it should.

“Your assistant already writes your news. Buzz Dealer AI lets it get that news published, and check what the world says about you afterwards,” says Uri Samet, CEO of Buzz Dealer.

To join the Press Room, request an invite.

Questions About Buzz Dealer AI

What is Buzz Dealer AI?

Buzz Dealer AI is Buzz Dealer’s platform for AI agents. It lets ChatGPT, Claude and other assistants publish press releases and articles through the Press Room, and check how Google and AI assistants describe a company or a person through the Reputation Agent. It works through an MCP server and a REST API.

Which AI assistants does Buzz Dealer AI work with?

It works in Claude, ChatGPT, Gemini, Cursor, VS Code, OpenClaw and other MCP clients. You connect it once in the assistant you already use, sign in, and then ask for what you need in plain words. Developers can also call the same tools through the REST API.

Is the Reputation Agent free?

Yes. The Reputation Agent is free to use: the brand reputation check, the personal reputation check and the steps to fix what they find. The Press Room, which publishes press releases and articles, is in invite-only private beta, and every order is quoted before anything is placed.

It is Buzz Dealer’s platform for AI agents, built by Buzz Dealer (Cyprus) Ltd, the team behind Buzz Dealer’s ORM, GEO and digital PR work. Buzz Dealer’s agency services for brands, people and public bodies continue as before.