Personal Branding for Executives: What to Build and What to Protect
May 27, 2025
Executive personal branding, explained: the five assets to build, what to protect, how AI assistants describe an executive, and a…
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Expert perspectives on digital PR, GEO, brand authority, and online reputation management.
The Psychology of Online Reputation: How Consumer Perception Shapes Brand Success
May 19, 2025
In today’s digital world, your brand’s reputation is no longer just about what you say – it’s about what your…
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Shadowbanning, Content Removal & Algorithmic Suppression: How Platforms Control Your Online Presence
April 7, 2025
The Invisible Hand of Online Platforms The digital world is not as open as it seems. While businesses and individuals…
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The importance of video and YouTube in online reputation management
February 24, 2025
So, you’ve thought it over, planned it out, and you’re going to put a lot of your online reputation management…
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Catching a Catfish
September 19, 2024
In 2024 you would think people would be more savvy when it comes to detecting catfish. The internet has been…
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Realness of Fake Reviews
September 17, 2024
You couldn’t make this up. Well actually you can. The trailer for Francis Ford Coppola’s Megalopolis movie was removed after…
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FTC To Crack Down on Fake Reviews
September 12, 2024
When the internet started, review sites were an exciting element of it. If you wanted to find out a great…
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Scourge of Fake Reviews
July 24, 2024
Whether it’s buying a car, picking a hotel to stay at, or deciding on which movie to watch, we like…
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Online Vs Offline Reputation
June 18, 2024
When it comes to online reputation, the online should reflect the offline. It’s a lot harder to orchestrate it the…
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