What Is Brand Reputation? How to Build, Measure and Protect It
October 19, 2026
Brand reputation is what people believe about a company, based on what it does and what others say about it.…
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Expert perspectives on digital PR, GEO, brand authority, and online reputation management.
What Is a Brand SERP, and How Do You Take Control of Yours?
October 19, 2026
A brand SERP is the page of Google results that appears when someone searches your company name or your own…
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Do Press Releases Help SEO? What They Do for Search and AI Answers
October 12, 2026
Press releases help SEO, but rarely through their own links. Links in wire-distributed releases are usually marked nofollow or sponsored,…
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How to Track and Measure Your Brand’s Visibility in ChatGPT
October 5, 2026
To track your brand’s visibility in ChatGPT, ask it a fixed set of the questions your buyers ask, the same…
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Online Reputation Monitoring: Search, Reviews, News and AI Answers
October 4, 2026
Online reputation monitoring is the ongoing watch over what people and machines find about a company or a person: search…
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How to Measure Your Brand’s AI Share of Voice Against Competitors
October 1, 2026
AI share of voice is your brand’s share of all the brand mentions AI assistants make when buyers ask about…
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What an Online Reputation Audit Covers, and How to Run One
September 28, 2026
What an online reputation audit covers, for a company and for a person: search results, reviews, news, profiles and AI…
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Google Removal Request Denied or Not Working: What to Do Next
September 28, 2026
Your Google removal request was denied, or the result is still there after approval. Why it happens, how to appeal…
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How to Push Down Negative Search Results: What Works, What Does Not
September 19, 2026
You bury a negative search result by outranking it. Google shows ten results for a name; suppression means owning or…
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