Putting AI in Uncertainty
February 19, 2024
With the US Elections, later in the year, people are concerned with the role that AI will play. Maybe it…
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Expert perspectives on digital PR, GEO, brand authority, and online reputation management.
Bud Light and the Super Bowl Buzz
February 7, 2024
The Super Bowl is this weekend. It’s the biggest marketing day of the year, where every commercial comes with a…
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LinkedIn is not Facebook. Unless you want it to be
February 6, 2024
When LinkedIn burst onto the scene in the mid-200s, it revolutionized professional networking. No longer did you have to keep…
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Social Media – Mistake or Masterstroke
February 4, 2024
At the time, social media felt like a wonderful idea. A way for people with common interests all over the…
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Reviews – WSJ Article
January 30, 2024
There was an article recently in the Wall Street Journal about online reviews. The only thing surprising about any of…
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The Streisand Effect, Explained: 10 Famous Cases and How to Avoid It
January 26, 2024
What the Streisand effect is, the 2003 case that named it, 10 famous examples from 2005 to 2025, and how…
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Caught with your pants down
January 22, 2024
The headline says it all – Google and Bing put nonconsensual deepfake porn at the top of some search results. …
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Google Maps – Open ness
January 16, 2024
As per Search Engine Round Table, Google confirmed that the Local search ranking algorithm now uses if a location is…
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Veil of Anonymity
January 15, 2024
Interesting story from Australia about how a judge in a defamation case wanted to find out the identity of someone…
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