AI & Generative Engine Optimization (GEO) Archives

October 5, 2026

To track your brand’s visibility in ChatGPT, ask it a fixed set of the questions your buyers ask, the same…

October 1, 2026

AI share of voice is your brand’s share of all the brand mentions AI assistants make when buyers ask about…

August 15, 2026

How to track brand mentions in Google AI Overviews and ChatGPT: the query list method, the tools that automate it,…

August 11, 2026

AI models treat Wikipedia as a first-stop fact sheet for brands. It is weighted heavily in training data, it feeds…

August 3, 2026

Organic visibility has split across search engines and AI engines, and most brands measure only the first half. What to…

July 7, 2026

Every marketing leader knows the budget conversation that surfaces when targets get aggressive and the pressure to stack the pipeline…

July 1, 2026

Every company wants toFor years, Digital PR was a visibility channel, and a good one. Get the brand mentioned in…

June 30, 2026

You did nothing wrong. You run a good business, your customers are happy, and your reviews have reflected that for…

May 6, 2026

Online Reputation Management was built around one surface: Google. You managed what appeared when someone searched your brand name, kept…

April 27, 2026

A Deep Dive into Pillar Three of the Buzz Dealer Framework Every AI answer involves a judgement call. When multiple…